Matthew Paul, Vice President of Commercialization at Heathos, is a strategic marketing leader with over 17 years of experience in consumer goods and regulated industries. His career has been marked by a focus on aligning marketing initiatives with broader business goals, ensuring that brand strategies are not only creative but also data-driven and impactful. Matthew excels at developing and executing omni-channel marketing plans that drive measurable results, from increasing brand awareness to enhancing customer engagement. His leadership style is collaborative, fostering a team environment where innovation and accountability thrive. With a strong foundation in brand development and strategic planning, Matthew is committed to driving sustainable growth for Heathos. He holds a Bachelor’s degree in Management from Florida State University.